How Drones Are Changing Real Estate Marketing

Today, the latest marketing weapon in real estate is the use of dramatic camera drone photography and video tours in online listings.

Some agents claim that drones are the most important new technology to enter real estate marketing since the Internet.

It’s easy to see why.

Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas and seamless fly-arounds of gorgeous home exteriors. They are also taking shots of homes never before imagined, like flying down onto a property from 200 feet in the air, highlighting the details of a large, expensive property in dramatic form, then, flying fast two feet above a driveway right up to the front door. Camera drones and their ground-based cousins, Glidecams, are also being used to tour the inside of a home, creating flowing, whole-house motion tours in ultra HD that can rival a Hollywood clip.

~by Andrew Nixon